Stand Together

mission: extreme programming

"Greetings, StormFrog. Your mission, should you choose to accept it, is to develop a strategy, logo, website and social campaign in support of the Walker Family in their actions against bullying."


jumping at the opportunity

StandTogether.tv website shown on iPhone.A quick conversation and team StormFrog was ready to leap at the challenge. We are built to do the impossible and this was a great test of our abilities. The need was simple, create a community of people dedicated to taking action against bullying with Sirdeaner Walker, a leading advocate on this issue — as the driving force behind the movement. Our goal is to reach a million members — as the saying goes, there’s strength in numbers.


impossible needs?

All projects are driven by client need. Our challenge? The client was getting surprised by Extreme Makeover: Home Edition in three days and would then be sent off on a dream holiday while the home was rebuilt. Everything must be done by understanding the work Sirdeaner has already started but without her consultation. Style, logo, message, call to action? All had to be done by working with the Extreme Makeover team, Sirdeaner's colleagues at GLSEN and StormFrog's understanding of what needed to be done and what could be done in the time allowed.
 
  
View project photos.

 

 

Extreme Makeover: Home Edition ABC GLSEN
 
 

timeline

initial call: Thursday, Sept 8th at 4 PM
the 'knock': Sunday the 11th
site soft launch: Tuesday the 13th
site reveal to Sirdeaner: Saturday the 17th


mission: accomplished

The site was ready to launch on Tuesday and the StormFrog team was onsite to register people on standtogether.tv. We met the goal of 10,000 in the first week and the site saw another 6,000 registrants before the show aired. The social campaign was a huge hit with tweets and posts from many people, including:

Mariah Carey
Kim Kardashian
Sesame Street
Demi Lovato
Cody Simpson


our role

Working with the Extreme Makeover: Home Edition production team and GLSEN, StormFrog was responsible for logo development, creation of the site requirements, design, programming, hosting and support. We had to come up with a highly scalable solution that could be deployed in a few days. Our entire team was involved on concepts, architecture, programming and deployment.

 
 
 
 
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