NCL U was created to educate travel agents and agencies on ship launches, updated or new amenities and offerings. The business case for the initiative was to increase sales by educating the people selling their cruises.
The scope expanded to include the development of an interactive and secure eLearning environment that engages and educates users on an ongoing basis. We were able to contribute significantly to the website concept phase by understanding business goals & objectives. Our project savants managed the day-to-day tasks to ensure a timely, cost-effective implementation. We were also responsible for the system architecture and development.
Working with our agency partner, Kaiser Marketing/R&R Partners, we envisioned, designed, programmed, hosted and provided analytics.
Overall, NCL U's success since inception in June 2008 has been overwhelming. The annual travel agent enrollment was exceeded in 3 months. Cruise bookings are now much higher with travel agents enrolled in NCL U. All performance metric targets were exceeded. NCL greatly expanded all of the projects and channels and we continue to provide additional consulting and services to meet NCL’s changing needs.